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Smartshore in HRMorgen: good employership knows no borders
November 17, 2025
Good Employership
14 november 2025 - While the IT sector is struggling with a turnover of more than 20%, at Smartshore it is below 5%. CEO Jelke Schippers explains in HRMorgen how that is possible.
The success factors? Autonomy, employee well-being, and respect for cultural differences. Our employees in the Netherlands and India have the freedom to organize their work themselves, without fixed working hours.
"Well-being and performance are not opposites, but reinforce each other"
Culture as strength
The collaboration between Dutch and Indian teams requires mutual understanding.
"You can't arrive in India and say: now you are all Dutch. You also have to become a bit Indian yourself."
Through intercultural coaching and a practical approach, a close collaboration is formed.
A conscious choice: establishing branches in smaller Indian cities so that talent can stay close to family. The result: zero turnover in India in the first eight years.
"Dare to collaborate differently"
"There is enough talent worldwide, but it requires flexibility in how you organize your company."
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