Heineken Collection

The team developed an innovative digital museum blending storytelling with clear display of collection items' metadata, offering an immersive, educational experience.

Technology Stack

Branding

Prototyping

UX Design

Website

CMS

Picturae API

Client since

November 2017

Heineken Collection

What the team delivered

Website CMS and Picturae API

We chose a flexible CMS so that the content managers at the Heineken Collection Foundation have a lot of freedom to add their own content. Customization was added to connect to an external API and get the collection items on the website.

Latest

Search and taxonomy

The search function connects to the external platform Picturae, which searches through the collection and extends the search with custom filtering. The results are then combined with the website content results and served to the user in one overview.

UX Design

As soon as the brand identity was established, we began working on the UX design. The primary element is a functional library presented within an engaging timeline that allows users to go back in time, complemented by the art of storytelling.

Brand Identity

To create a great UX design, we have designed a clear new brand identity for the Heineken Collection Foundation.

Strategy

First, we created a user journey for each target group to understand how we could best service them.

Starts

Meet the team

Jan

Partner Ability

Location

Utrecht

Experience

21 years

Danique

Designer

Location

Utrecht

Experience

6 years

Kit

Designer

Location

Experience

3 years

Sven

Designer

Location

Utrecht

Experience

9 years

Ernst Jan

Scrum Master

Location

Utrecht

Experience

7 years

Julia

Developer

Location

Utrecht

Experience

9 years

Lennard

Creative Director

Location

Panaji

Experience

9 years

Magda

Developer

Location

Utrecht

Experience

3 years

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Contact Remko

remko@smartshore.com

+31(6) 1537 1601