What the Rise of AI Means for User Experience Design

What does UX look like with AI?

1 October 2026, 1:00 PM till 6:30 PM

AI is changing not only software, but also how you use it. Discover how UX is changing now that AI is becoming the starting point rather than just an added feature.

Smartshore workshop tijdens PO Event 2025
Partner:Location: Ahoy, Rotterdam

AI is fundamentally changing how users interact with software, from chat interfaces to predictive interactions and fewer and fewer screens.

What does this mean for the field of UX? Smartshore guides product owners through how interfaces are changing as AI plays an increasingly larger role, using real-world examples. For anyone who wants to understand how to continue designing user experiences in a world where AI is becoming the starting point rather than an add-on.

The program:

This workshop is part of the annual Product Owner Event at Ahoy.

  • Walk in

    Come on in and take a seat

  • Presentation

    Presentation by Jan Kooistra

  • Q&A

    Questions for Jan Kooistra

Ahoy Rotterdam

Ahoyweg 10, 3084 BD, Rotterdam