Smartshore as a proud sponsor of the Diwali Festival in Amstelveen

Last weekend the Diwali Festival took place in Amstelveen, where Smartshore played an important role as a sponsor. CEO Jelke Schippers, also a member of the organization, shared his enthusiasm about the connecting power of this event.

Last weekend, Amstelveen colored extra festive with the Diwali Festival, a cultural highlight that attracts thousands of visitors each year. This year, the event once again had a special partner: Smartshore, which acted as a proud sponsor. The festival was all about light, connection, and, of course, the celebration of India's rich culture. For Smartshore, this was more than just a sponsorship deal - CEO Jelke Schippers, who is also in the organization, emphasized the importance of the event for the community as well as for his company.

Jelke explains:

"As a company operating in both the Netherlands and India, we feel a deep connection to both cultures. The Diwali Festival is a perfect opportunity to celebrate that connection and share this beautiful tradition with others.”

What is the Diwali Festival? Diwali, also known as the Festival of Lights, is one of the most important festivals in India and is celebrated worldwide. It symbolizes the victory of light over darkness and good over evil. During this festival, houses are decorated with oil lamps and colorful decorations, sweets are distributed and people gather with family and friends.

In Amstelveen, a city with a large and diverse expat community, the Diwali Festival has now become an annual tradition. The event brings the community together, attracts visitors of all ages, and offers a unique experience full of color, music, dance and culinary delights.

Why is Smartshore sponsoring the Diwali Festival? Smartshore has strong ties with India and the Netherlands. Sponsoring the Diwali Festival aligns with their corporate values and offers them an opportunity to support cross-cultural exchange.

In addition, the festival provides a stage to strengthen ties between the Netherlands and India, something Jelke speaks passionately about.

"In an increasingly globalized world, it is important that we get to know and appreciate each other's cultures. Diwali brings people from different backgrounds together and that is something we at Smartshore like to support”