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The key to successful outsourcing to India?
May 21, 2025
The key to successful outsourcing to India?
Not a skyscraper in Bangalore, but a family home in Ludhiana.
Why do our people stay? Because they have dinner at home with their family every evening, tells Jelke Schippers, founder of Smartshore to Grenzeloos Ondernemen.
In a time when the shortage of IT talent is increasing globally - in the Netherlands alone, according to Eurostat and NRC more than 80,000 IT vacancies are open - SmartShore proves that international growth and employee retention go hand in hand.
While large IT companies in India struggle with high turnover, we focus on small-scale development teams outside the well-known tech hubs. In cities like Ludhiana and Panjim we are building our own company culture, without the involvement of Indian outsourcing partners.
The result? Stable teams, high engagement, and better quality. ,,We train our developers extensively, invest in their growth, and retain knowledge. Customers notice that immediately.”
Jelke tells in the podcast to presenter Folkert Tempelman how he built our unique strategy, why cultural empathy is more important than contracts, and how the Netherlands will structurally become dependent on international cooperation in IT.
Questions include:
What does this mean for you as an entrepreneur?
How do you build long-term partnerships in India without falling into known pitfalls?
What is the biggest misconception Dutch entrepreneurs have about working in India?
